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Our approach focused on developing a clear and consistent visual direction that translated effectively across TV, web, and social platforms. By prioritizing high production quality and a refined look, we delivered a campaign that felt confident and premium. The final result performed strongly across channels and established a visual standard that was later reflected in campaigns from other automotive dealers.

Bílaumboðið Askja approached us to create a multi-platform commercial campaign for the Mercedes-Benz GLE and GLC, tailored for TV, web, and social distribution. The primary objective was to produce visually striking content that would cut through the market and elevate the brand’s presence within Iceland’s competitive automotive landscape.