Brutta SS26
About The Project
The project for Brutta Golf centered on building a full content package for their new SS26 collection. The objective was to give the collection a complete visual identity across every touchpoint, from e-commerce to social, while keeping the brand's character intact. The brief covered product images, flat lays and studio work with a model, alongside social content built to carry the launch.
Our approach paired clean studio work with a stock yardage session shot in dramatic Icelandic landscape. By taking the collection out of the studio and onto the course, we showed the garments in the environment they were made for and gave the brand a strong sense of place. The final content gave Brutta Golf a cohesive library to launch and sustain the SS26 collection.
Client :
Brutta Golf
Year :
2026
Director:
Eyþór Jóns
DOP:
Bjarki Jóhanns
Photographer :
Eyþór Jóns
Editor :
Eyþór Jóns
Colorist :
Eyþór Jóns
