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Our approach was built around adaptability and strong creative direction. With Iceland’s unpredictable weather presenting ongoing challenges, we adjusted the production plan in real time and embraced the conditions as part of the visual language. This flexibility allowed us to deliver a distinctive and memorable campaign that exceeded expectations, performed strongly across all platforms, and ultimately influenced how other car dealers approached similar campaigns.

Bílaumboðið Askja approached us to create a multi-platform commercial campaign for the Mercedes-Benz GLE and GLC, tailored for TV, web, and social distribution. The primary objective was to produce visually striking content that would cut through the market and elevate the brand’s presence within Iceland’s competitive automotive landscape.