Mercedes-Benz GLE
About The Project
Bílaumboðið Askja brought us on to produce a multi-platform commercial campaign for the Mercedes-Benz GLE, designed for TV, web and social. The goal was to create bold, cinematic content that would stand out in a crowded market and strengthen the GLE's position in Iceland's competitive automotive landscape.
We developed a consistent visual direction that carried seamlessly from broadcast to digital. With a focus on premium production value and a refined aesthetic, the campaign put the GLE's presence and scale front and center. The result was a polished campaign that performed strongly across all channels.
Client :
Mercedes-Benz (Askja)
Year :
2025
Director :
Bjarki Jóhanns & Eyþór Jóns
DOP :
Bjarki Jóhanns & Eyþór Jóns
Talent :
Orri Helgason
Photographer :
Eyþór Jóns
Editor :
Eyþór Jóns
Colorist :
Eyþór Jóns
